Possibility of observing our user in their own context,

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we will discover incalculable information about their context and behavior, but interviews give us key information for a better user experience. Asking questions at the end of a usability test gives us more information about the opinions or behaviors of users, answering questions such as: why did the user do that? Where have you encountered difficulties? How do you feel using the service or product? Limitations of user interviews We only obtain the information that the user gives us.

This can be wonderful if they are honest in the test, but sometimes they can also be vague or imprecise with their answers. In behavioral sciences this can be qualified by contrasting their behavior with their verbal opinions Brazil Mobile Number List but during interviews we have to trust what they tell us. This can cause: That users can forget things or details They give irrelevant information to the interviewers. Users do not know and should not know the research questions, so many times they do not know what information we are looking for and they can give us information that may a priori be useless. This is mitigated by knowing how to redirect the interview if it reaches a point of little progress. It may be more difficult for some users to express general opinions or beliefs than when responding to a specific test or task.



They may feel that the interview is more personal if they are asked about their past or their personal opinions. How user interviews should be done Start with a little warm-up Since opinions and personal experiences will be shared, it is important to spend some time at the beginning of the interview to create a pleasant environment in which the user feels comfortable. At this time it is good to ask easy questions that serve to break the ice. What do you work at? What hobbies do you have? How is your daily rutine? are some examples. Understand the difference between research questions and interview questions. The most important thing before deciding which research method to use is to be clear about the research questions and objectives of the study. It is very important to know where you want to focus and what doubts or hypotheses you want to resolve in the interview.