The most important of these competitive advantages are

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Where organizations consciously present their promotional messages through a specific target environment. Identify the websites they want their audience to be able to visit (7) Support and activate customer relationship management: E-marketing depends on new concepts and beliefs that enhance the perception of customers as strategic partners for business organizations, so it aims to build and support purposeful and meaningful relationships with customers by activating the dynamics and continuity of direct communication with them. (8) Gaining competitive advantage and strategic position in the market: Due to the tremendous development in information technology related to electronic marketing.


Competition in the electronic market is going through a transitional phase Afghanistan WhatsApp Number which creates unprecedented opportunities to support unique strategies and improve the competitive position of enterprises. Research on electronic marketing - electronic marketing E-marketing challenges: E-marketing faces several challenges, the most important of which are the following: (1) Organizational challenges: The development of network marketing business requires a fundamental change in the infrastructure of the organizational structure, path and organizational philosophy, and there is an urgent need to reorganize the organizational structure, and at the same time modernize the work.




And combine marketing communications activities and e-marketing activities with the traditional strategy program in line with the development of renewable technology. (2) The cost of creating a website is high: Creating a website is almost equivalent to building an actual website, as the design, creation and development of the website requires highly efficient professional experts, in addition to marketing and technical research to make these websites attractive and able to attract attention from customers and design in a way that arouses their interest. The website must also be qualified to provide Added value to customers so that the company gains a competitive advantage over others. (3) Development of website technology.