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Between the time you published the article and today, it is indeed possible that you have created new premium content, such as a white paper , which would be interesting to highlight in a dedicated CTA. Read also: The checklist for good SEO of your blog articles Improve content quality before republishing the article With each update of the Google algorithm, SEO experts realize that the quality of content plays an increasingly important role. Add an update date and adapt the content of the article to current events Adding an update date is a very good idea, it will give information to both readers and search engines.
This update should also be an opportunity Chinese Malaysia Phone Number List to evaluate the accuracy of the publication and determine what needs to be modified, added or deleted: Replace outdated statistics with newer, more current data, add new recent examples, or replace old ones. Update dated screenshots : This is especially important for step-by-step guides. Add new best practices that have emerged and remove “best practices” that are no longer best practices. If, on the other hand, the article cannot be updated, the subject is too dated, without any new news, it will be more judicious to rewrite a new article on a similar subject.
In any case, it is better to favor evergreen items , which will not need too much maintenance. variations to update the content regularly. A general white paper could, for example, be split into different articles or several white papers. This format is quite long and expensive to develop, updating it by presenting it in another form therefore saves time and money. The opposite is also possible: bringing together several blog articles dealing with the same subject to make a white paper, or a "long" article, with the idea of sending a strong signal to search engines, by increasing the dimension of an old post.
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