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Higher converting content, however, not necessarily the one receiving the highest traffic. Then consolidate the two, incorporating the higher converting content onto the page with the higher traffic. For those pages that are similar in content and attract the same audience, find a way to combine them. Rewrite them into one post or article to benefit your rankings and eliminate the keyword cannibalization problem. Deleting content Actively deleting problem content from your website probably shouldn’t be your automatic go-to choice when it comes to addressing keyword cannibalization.
However, it is sometimes the best solution to your problem. It’s not uncommon for a marketer to have one vision for their website or blog when they first start it. They get their keyword clustering down pat, craft great content, and achieve decent SERP Canada WhatsApp Number Data rankings as a result. Then their business grows and their brand identity evolves. Their content probably evolves, as well, becoming more professional in the process. At this point, they likely have ranking posts that are better and more relevant than earlier posts that still rank for the same keywords.
In cases where two or more posts from the same site are competing against one another and one is no longer relevant to the site or its professional goals, it makes sense to simply delete the irrelevant post. No more posts, no more cannibalization problems! Updating internal linking structures Change or add internal linking on your website so that the less valuable content pages link directly to the more relevant or authoritative source page on a topic.
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