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This is because the profitability of these businesses

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Verticals such as business services (real estate, legal, tech, etc.) have higher costs per click .  is high and advertising is a small price for them.benchmark google ads trends4. TrendsSearch engines and, more precisely, the people who use them are immersed in a changing and dynamic world. For the world of digital marketing this means continually adjusting strategies since ad costs are not fixed and follow trends .



Relevance and quality of the advertisementGoogle values ​​the relevance and quality Bolivia WhatsApp Number of your ads. A high-quality, relevant ad is more likely to rank well and have a lower cost per click. It's important to create engaging ads that have the right keywords and offer a valuable experience for users.6. Landing Page QualityIn addition to the ads themselves, Google also evaluates the quality of the landing page that users are directed to.







A relevant, easy-to-navigate landing page with useful content can improve your ad performance and reduce costs.7. Efficient campaign managementAccording to a WordStream publication , a Google study determined that the average ROI in Google Ads is, on average, 800%, this means that for every $1 invested, $8 is recovered. This sounds great, but to achieve it requires planning and constant work . It's not about turning on ads and relaxing! Know Google Ads prices and determine your budgetThe reality is that Google Ads costs are affordable and should be considered by companies as one more investment or input that they need to better position themselves where users and consumers are today: the device screens .


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