These can come in different forms

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According to a Hubspot study, 79% of B2B marketers believe email is the most effective lead generation channel. Once the channels have been chosen, you can implement lead nurturing actions to mature your leads and transform them into customers. For a lead nurturing campaign to be effective, it is essential to adapt to the maturity level of leads and prospects but also to regularly.

Offer them content with high added value which will keep Phone Number Data their interest and strengthen trust in your business. 5- Create your content 60% of BtoB marketers believe that in 2021 content creation allowed them to generate leads. Once you have completed these first four steps, you now have all the information on hand to create the content you need. These are decisive for lead generation.




For example, 60% of BtoB marketers believe that in 2021 content creation allowed them to generate leads. In order to reach all your targets, consider offering content corresponding to each stage of the conversion tunnel.  Blog articles : qualitative articles that respond to the needs and questions of your targets. Lead magnet : very attractive content that meets the needs of your targets.