In the zero beverage market where competition

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How successful the New Jeans Zero Cola advertisement was can be seen just by looking at the performance of the sound source and music video. As of August 23, the number of music video views exceeded 17 million. Among the comments on New Jeans Zero MV on YouTube : “It doesn’t matter if it’s an ad, I’ll put it on my playlist.” K-pop fans not only domestically but also overseas also showed tremendous love even though it was a commercial song. The children's song "Coca-Cola is delicious~", which has long been passed down only in Korea, is highly addictive to Generation Z and overseas fans who are unfamiliar with it, and has been reborn as great music and music videos that people keep coming back to.


When you think of New Jeans, it is a strong connection that Coca-Cola Zero comes to mind. created.  is intensifying, the Cambodia Phone Number Data Coca-Cola brand once again has the power to lead the market by forming strong brand-related associations. Looking at the marketing strategy of the first brand that comes to mind through the eyes of behavioral economics Generation Z is curious about ‘Coca Cola is delicious’ Intent Finder keyword ‘Coca Cola is delicious’ search volume trend Cluster Finder keyword ‘Coca Cola is delicious’ search volume trend Generation Z, who first heard the oral children's song 'Coca-Cola is Delicious', must have searched for the addictive hook in the trendy melody line with unfamiliar lyrics. Keyword ‘New Jeans Coca-Cola’ seen through Pathfinder Road View function When searching for 'New Jeans Coca-Cola' through Listening Mind's Pathfinder Road View function, users searched for 'Coca-Cola Mall' and 'Coca-Cola', which naturally lead to brand sales due to the strong brand message of Coca-Cola Zero and New Jeans exposed through advertisements.




You will continue to search for keywords such as ‘goods’, ‘Coca-Cola official mall’, ‘Coca-Cola regular delivery’, etc. Although it is difficult to confirm the direct effect of advertising model marketing with data, it was possible to confirm it with a listening mind using search data. Nike Air Max Day Campaign As expected, New Jeans was selected as a model for the Air Max Day campaign, a day celebrating the birth of Nike's signature sneaker 'Air Max', which was first released on March 26, 1987. The advertising model effect of New Jeans, which took over the trend with its retro sneakers and usual retro sensibility, seemed like it would be explosive, but people's reaction based on the search volume was cold. Although it was a collaboration between the hottest brand and a girl group, unfortunately, it did not attract much attention in March, the month of the event. The search volume for the keyword 'Air Max Day' in March was only 1,230.