Do you want to market your products better?

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Looking to address a pain point of your customers? To get the answers you're looking for, there are two main types of market research: Primary market research Primary market research is carried out “in-house” by your own means. Conducting a primary study allows you to focus on your specific products and services. It gives you the highest level of control over the quality of the study. Primary study methods include: Discussion groups Interviews Observation-based research (in-person observation, videos, case studies).

Research on buyer personas Market segmentation Azerbaijan WhatsApp Number study From these research methods, you can collect two different types of data: Qualitative — Data that is not counted or measured, including people's likes, dislikes, and emotional reactions. Interviews and focus groups generally produce qualitative data. You probably won't use an algorithm or equation to draw conclusions from this type of data. Quantitative — Data generated from numbers. They include things like page views, survey results, and social media tracking.




With this type of data, you can produce charts and graphs. Secondary market research Secondary market research is research conducted by someone else. Because the data is already available, it is generally more cost-effective and requires less time and resources to collect. Here are some examples of secondary sources: Business Reports — Reports created by businesses on their own activities. Company webs Investor relations webs Yahoo and Google Finance Industry Statistics — Information and data on entire industries, as opposed to individual companies. Statista Pew Gartner Forrester White Papers — Authoritative, third-party market analysis on a specific topic.