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Purchase path by showing him products of only

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That one brand. Product category "Face creams with SPF filter": Face creams by: filter power Face cream spf  Face cream spf  Face cream spf  Face cream by brands Iwostin face creams Nivea face creams Orientana face creams Korres face creams If you know that a given brand's products sell particularly well and you see many long-tail inquiries about specific models in the planner, you can promote that brand in a DSA campaign. Then, based on the analysis of your website, the system will select a product page tailored to the user's expectations. While in the search network you choose the keywords on which your ad is displayed, in a product campaign the system uses a product file.


Therefore, you need to make sure that the most important keywords are included in the title and description of the product. Price and profitability If the division into product type or brand does not give you the expected results, try to look at your products Middle East Mobile Number List from a different perspective. If you want to increase the profit from your advertising investment, you certainly have a certain break-even point below which you cannot go. Analyze the margin on your products and if it differs between product groups, divide these groups between campaigns. A given margin level will determine your target ROAS Return Of an Ad Investment, which you can set for your campaign by choosing to optimize your bids for the conversion value.





Specify product margin using a custom label in your product feed. You can do a similar thing by grouping products into price ranges, which will also increase the profitability of your campaigns. Better analysis of results and more convenient budget allocation - you invest in what is worth investing. Product category "Face creams": Creams high margin ROAS - Bestsellers Face cream by prices Facial creams up to PLN  Face .

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