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Effectively and correctly to avoid harmful influence, through trial offers, offering gifts upon purchase, rewarding the customer - either with free shipping or discounts on a certain amount - and creating advantages over resources by letting the customer know that your product is rare. What are the most important psychological aspects that play a role in attracting shoppers to the service or product and pushing them to complete the purchase? There are factors and reasons that arouse customers’ desire to buy, and these factors differ from one person to another, and may seem illogical in most cases, but studying them and becoming aware of them is a major means of completing the purchasing process, and this is what advertising psychology.
Is concerned with, and this aspect approaches the strategy of using psychology., which in turn is evident in the following points that have an impact on attracting shoppers to services and products. 1- The psychological impact of design It is not the product but phone number database the interface that is the first thing the customer sees, whether in the store or the website, and it is what forms his impressions about your business. Therefore, paying attention to the design of the store and the essential details inherent in it was important to attract shoppers. In a survey conducted by the Stanford University Network, it was found that: 46.1 % of customers’ evaluation of the credibility of stores is based on the external design, but how can this credibility be achieved? Avoid exaggerating details, titles, and images, the focus should be on the core content and products.
Avoid spelling errors . Too many spelling errors, design errors, or marginal images will create a psychologically motivated decision in the visitor’s mind that reveals the store owner’s lack of professionalism. The unified format , that is, the design should be unified, effective and flexible, as the diversity of designs may leave the customer with the impression that he left the store and moved to another. Ease of understanding Expressions, written details, descriptions, and presentation styles should be easy to understand, palatable, and attention-grabbing. There is also another important aspect in design, which is the psychology of colors in marketing , as colors leave involuntary psychological impressions on the customer. Each color has a psychological effect that is different from others, and it is necessary to create some kind of harmony between colors so that they are not repulsive and.
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