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It is common, especially for new advertisers, to want to bet on several locations at the same time with the same campaign and a small budget. My recommendation is not to do it, because the performance will not be the same as when we bet on a specific city, the lack of focus will cause the budget to be dispersed. I like to start with a single location and only when the results are positive replicate these same actions in other cities. In the campaign settings in the locations section it is possible to add and exclude locations. By clicking on the advanced search button we find the following options to refine and choose where we want Google advertising to appear. Locations.
In which it is possible to include cities or certain Korea Phone Number Data geographical areas just by searching for their name. Segmentation radius. You can include or exclude areas based on proximity in, for example, it is useful if you only want the advertising to be seen within a 5 kilometer radius from the address or neighborhood where the business location is located. Block locations. It allows us to add a mega list of geographic locations.
2 – Design the strategy to position your product on Google If the objective is to get clients in more than one city in a certain country, I organize the account in such a way that each city or region has individual campaigns, as I have already said, as long as there is a budget that allows it. With this, each campaign has its own budget, keywords , ads and even landing page . adwords structureBy hyper-segmenting the campaigns in this way, I get greater control and flexibility to optimize each of its elements individually and thus increase the chances of success of the campaign. #3- Keyword + intent + product positioning To select the words I look at those searches that have a high probability of converting customers.
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