|
According to them, the Wildberries search engine is automatically adjusted to each specific request using algorithms. How to promote on Wildberries taking into account the introduction of auto advertising As we can see, the search engine has a number of features. Source Algorithms (formulas or groups thereof) that analyze a combination of various factors are also used for ranking. The formula “The higher the bid, the higher the position in the search results” no longer works - WB has outlined what and to what extent influences the determination of position in organic search results and partly in advertising campaigns: delivery distance, order assembly and delivery time: from 30 to 40%. Priority is given to orders received by customers quickly; product sales volumes: from 15 to 30%. The higher and more stable the demand for a product, the higher the value of the indicator.
For suspicious activity, for example, self-ransom, Email List the value is reduced; advertising promotion: from 15 to 25%; text relevance: from 5 to 40%. Assessing the compliance of the title, description, and product characteristics with the search query; conversion: from 5 to 20%; participation in promotions and discounts: from 1 to 10%; seller rating: from 1 to 10%; product rating and reviews: from 1 to 10%. Algorithms recognize fraudulent reviews and do not take them into account in calculations. How to promote on Wildberries taking into account the introduction of auto advertising Source The example above shows what the system considers acceptable and unacceptable information. 
We recommend taking into account the received ranking information and following the system prompts when preparing product cards. Useful material on the topic Fines on Wildberries: fears and reality How can sellers now move forward in Search and Catalog? As a result of all the innovations, the effectiveness of advertising campaigns of the “Search”, “Catalog” and “Search + Catalog” types expectedly decreased: automatic advertising campaigns promoted with Boost pushed their positions aside. Now, having set a high bid, you may not get to the first page of the search results. By the way, according to my observations, on average, advertising rates in these campaigns for first places have become lower. The popularity of automatic advertising campaigns with Booster mechanics, in turn, is only increasing.
| 
發表於 16:27:59